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Ferrari Nashville —
Internship

Ferrari Nashville
Internship

Redesigned internal intake flow to reduce friction
and accelerate handoffs.

Redesigned internal intake flow
to reduce friction and
accelerate handoffs.

UX Design

UX Design

Role

Wireframing

Wireframing

Focus

2023

2023

Time

Simplifying a multi-step intake into three clear stages:

Simplifying a multi-step intake into three clear stages:

Identify →

Qualify →

Route.

Identify

→ Qualify

→ Route.

My Role

My Role

Ferrari’s buyers are highly specific, so the BDC team needed a clean qualification flow to focus their time on the right leads.

I helped make the sorting process more efficient by supporting the move toward a structure that let reps prioritize faster and assign without hesitation.

This showed me how much internal UX directly affects operational performance. I still apply this approach today, aiming to reduce friction for the user where it matters most.

Ferrari’s buyers are highly specific, so the BDC team needed a clean qualification flow to focus their time on the right leads.

I helped make the sorting process more efficient by supporting the move toward a structure that let reps prioritize faster and assign without hesitation.

This showed me how much internal UX directly affects operational performance. I still apply this approach today, aiming to reduce friction for the user where it matters most.

Ferrari’s buyers are highly specific, so the BDC team needed a clean qualification flow to focus their time on the right leads.

I helped make the sorting process more efficient by supporting the move toward a structure that let reps prioritize faster and assign without hesitation.

This showed me how much internal UX directly affects operational performance. I still apply this approach today, aiming to reduce friction for the user where it matters most.

Internal UI is not shown. This low-fidelity wireframe is a redacted structural representation.


Internal UI is not shown. This low-fidelity wireframe is a redacted structural representation.